Why does site speed matter?

22 April 2022

When you sit down to eat at a restaurant, slow service from the waiter often results in poor web site reviews and prehaps even re-considering wether to choose this restaurant again for repeat business. Similarly, a slow site speed can result in poor search engine rankings, lower overall site traffic, and negative user experiences.

Website speed, or slow web site performance, refers to how quickly a user's browser is able to load and display fully functional webpages from a given site. Poorly performing sites filled with code bloat that render slowly on a users computer or tablet can drive users away. Sites that load quickly will typically receive more traffic and have better sales and conversion rates.

Multiple studies have demonstrated that site speed affects the rate at which users complete a desired action wetaher filling in an enquiry form or completing a checkout process. A number of companies have found that even a small increase in site performace can have positive effects.

At Sea Dragon Web Design we specialise in developing fast, custom coded web sites that perform. No bloat, no uneccisarry code to load just quick, fast and easy to use web sites. Why not contact us today to discuss your requirements.

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